精準(zhǔn)營銷定義：

Definition of precision marketing:


大數(shù)據(jù)營銷(Precision marketing)就是說在精確定位的基本上，借助現(xiàn)代科技方式創(chuàng)建人性化的消費者溝通交流保障體系，保持公司可量度的成本低擴張之路，是有心態(tài)的互聯(lián)網(wǎng)營銷策略中的關(guān)鍵見解其一。大數(shù)據(jù)營銷相對性于通常的互聯(lián)網(wǎng)營銷，更加注重精確、可考量和高回報率。

Big data marketing is one of the key insights in the Internet marketing strategy with a mindset, which is to create a humanized consumer communication and communication guarantee system with the help of modern technology and maintain the company's measurable cost and low expansion. Compared with internet marketing, big data marketing pays more attention to accuracy, consideration and high return.


核心思想：

Core idea:


1、大數(shù)據(jù)營銷就是說根據(jù)可量化分析的精準(zhǔn)的產(chǎn)品定位技術(shù)性攻克市場營銷觀念精準(zhǔn)定位只有判定的局限性；

1. Big data marketing is to overcome the limitation of accurate positioning of marketing concept based on the precise product positioning technology of quantitative analysis.


2、互聯(lián)網(wǎng)營銷借助出色的數(shù)據(jù)庫、無線通信網(wǎng)絡(luò)性及當(dāng)今高度分散物流貨運等方法保證和顧客的經(jīng)常性個性化交流與溝通，使推廣營銷超出可度量、可監(jiān)管等精準(zhǔn)要求。解決了傳統(tǒng)式廣告詞溝通交流的高成本費拘束，使公司成本低

2. Internet marketing ensures regular and personalized communication with customers by means of excellent database, wireless communication network and highly dispersed logistics and freight transportation, which makes the promotion and marketing exceed the precise requirements of measurability and supervision. It solves the high cost constraint of traditional advertising words communication and makes the cost of the company low.


3、大數(shù)據(jù)營銷的系統(tǒng)軟件方式維持了公司和顧客的緊密互動交流溝通交流，進而持續(xù)考慮顧客個性化要求，創(chuàng)建平穩(wěn)的公司忠誠目標(biāo)消費群體，保持顧客鏈?zhǔn)椒磻?yīng)升值，進而超過公司的長期性平穩(wěn)髙速發(fā)展趨勢的要求。

3. The system software mode of big data marketing maintains the close interaction and communication between the company and customers, and then continuously considers the personalized requirements of customers, creates a stable target consumer group of the company's loyalty, maintains the appreciation of customer chain reaction, and then exceeds the requirements of the company's long-term stable and high-speed development trend.

4、大數(shù)據(jù)營銷依靠當(dāng)代高效率廣分散化貨運物流使公司解決復(fù)雜的正中間方式階段及對市場營銷觀念控制模塊式營銷推廣組織架構(gòu)的依靠，保持了個性化關(guān)愛，巨大減少了營銷推廣成本費。

4. Big data marketing relies on modern high-efficiency and widely decentralized freight logistics, which enables the company to solve the complex stage of positive and intermediate mode and rely on the marketing concept control module marketing and promotion organization structure, maintain personalized care, and greatly reduce the cost of marketing and promotion.


5、與現(xiàn)今大數(shù)據(jù)營銷思路相輔相成。

5. It is complementary to the current big data marketing ideas.


需不需要做大數(shù)據(jù)營銷？

Need to do big data marketing?

通俗化的講大數(shù)據(jù)營銷就是說用各種各樣互聯(lián)網(wǎng)技術(shù)方式，將營銷推廣信息內(nèi)容消息推送給精確總體目標(biāo)受眾人群，讓錢用在“刃口”上。

The popularization of big data marketing is to use various Internet technologies to push the marketing information content to the accurate overall target audience, so that the money can be used on the "edge".


1、可量化分析。傳統(tǒng)式的營銷推廣精準(zhǔn)定位具備局限，借助現(xiàn)代科技精準(zhǔn)定位銷售市場的大數(shù)據(jù)營銷，可量化分析營銷推廣的結(jié)果，因此比通常的互聯(lián)網(wǎng)營銷實際效果更強;

1. Quantitative analysis. The traditional precise positioning of marketing and promotion has its limitations. With the help of modern technology, the big data marketing of sales market can be precisely positioned, and the results of marketing and promotion can be quantitatively analyzed, so the actual effect of marketing is stronger than that of Internet marketing.


2、可量度、可管控。傳統(tǒng)式的廣告詞溝通交流成本增加，公司愿意根據(jù)成本低超過持續(xù)增長本質(zhì)不太可能，大數(shù)據(jù)營銷依靠的是數(shù)據(jù)庫系統(tǒng)、網(wǎng)絡(luò)通信技術(shù)性及當(dāng)代高寬比分散化貨運物流等方式，確保了與顧客的長期性人性化溝通交流，使結(jié)果可量度;

2. Measurable and controllable. The cost of traditional advertising words communication increases, and it is impossible for the company to be willing to exceed the sustainable growth based on the low cost. Big data marketing relies on database system, network communication technology and modern high and wide-scale decentralized freight logistics and other ways to ensure long-term human communication with customers, so that the results can be measured;


3、維持公司和顧客的互動交流溝通交流。開發(fā)顧客的成本費比保持顧客的成本費要高，大數(shù)據(jù)營銷出示的系統(tǒng)軟件方式能夠確保公司和顧客的長期性溝通交流，進而持續(xù)考慮顧客的要求，提升客戶黏度;

3. Maintain the interactive communication between the company and customers. The cost of developing customers is higher than that of maintaining customers. The system software presented by big data marketing can ensure the long-term communication between the company and customers, and then continuously consider the requirements of customers and improve the viscosity of customers.


4、簡單化全過程。大數(shù)據(jù)營銷依靠現(xiàn)代科學(xué)技術(shù)方式，保持高效率營銷推廣，簡單化了正中間的階段，擺脫了市場營銷觀念控制模塊，使?fàn)I銷推廣成本費大幅度降低。

4. Simplify the whole process. Big data marketing relies on modern science and technology, maintains high efficiency marketing promotion, simplifies the middle stage, gets rid of the control module of marketing concept, and greatly reduces the cost of marketing promotion.

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